Our new favorite brand, ALYX

Our new favorite brand, ALYX

  • Posted on: January 13, 2017
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Meet our latest obsession, ALYX, the newest creation from long time creative director Matthew Williams.

Raised in California, Chicago-born creative director Matthew Williams has worked with top talents from the worlds of art, music, and fashion throughout his decade-long career, shaping a refund aesthetic universe grounded in street culture. His interest in the creative process of fashion has led Williams towards extensive research and development into garment construction and greater fashion philosophy to present his women’s wear collection ALYX. The collection harnesses inspiration from his California youth and global urban subcultures, fused with Williams’ experience within the entertainment industry to inform a unique insider perspective.

Everything is made in Italy in suuuuuuper small quantities. So when it’s gone, it’s gone.

Little side note – Justin and Juline met with Matthew in Paris to catch up last year. He mentioned how just before they walked in, he had turned down Barney’s to carry ALYX. He then said “so you guys want to carry it at Machus?” Instantly, the team at ALYX had our respect. They share the same values as us; they would prefer to work with smaller, emerging boutiques than giant corporations, just like how we prefer to carry under the radar brands versus big names like Givenchy and Balmain.

Just shop the damn collection. You won’t be disappointed.